Web Content – Mighty Egg

  • Story behind the work I started my career at Mightyegg Technologies. I joined as a Business Development Executive. My main responsibilities included account management of their website and software development clients. Since my academic background is marketing and I always had a strong interest in marketing, I voluntarily took the responsibility of their website copy. It helped me understand and learn how content writing works. Though I was new at writing contents, I’m proud of my work. It was a great learning process. All the contents are written in a very basic and a bit dated manner. The messaging was about communicating the lists of services MightyEgg technologies provide. One thing I kept in mind while writing the copy was who are the audiences that I’m writing for and what they care about. I tried using a tone that resonates with them and matches with the website UI.
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